Why Travis Scott’s Air Jordan 1 Low Reverse Mocha Is This Month’s Most-Hyped Sneaker Release

Travis Scott knows a winning colour palette when he sees one; that’s why the rapper’s upcoming take on the Jordan 1 Low arrives in the same warm, earthy hues as it did back in 2019, albeit inverted for a lighter, brighter finish.

One of 2022’s most eagerly anticipated sneaker releases, the Air Jordan 1 Low Reverse Mocha drops on July 21st, but has already been repped by a few well-connected insiders, including Stormi Webster herself last September.

Every great Nike collab has a distinguishing factor: OFF-White its orange tabs, Supreme its red box logo - reverse Swooshes are Travis Scott’s thing. This pair lets the signature motif take pride of place, while Cactus Jack branding decorates the heel, tongue, insole and midsole - the recipe for a future grail. 

Aside from the delayed release of the Travis Scott x Nike Air Max 1 in May, The Jordan 1 Low Reverse Mocha marks Scott’s first return to sneaker design following the Astroworld tragedy last year. Support him or not, the Houston native certainly knows how to drum up hype for his sneaker releases, this particular pair is already reselling for the best part of £1500 on Ebay. 

Ready for a departure from La Flame’s trademark coffee-coloured palette? Hold out until December when a black and grey ‘Black Phantom’ iteration of this sneaker is reportedly scheduled to drop. And don't forget to follow us on Instagram for the latest on every upcoming sneaker release.